BRANDING vs COMMODITY (MMXX)
is a 30 page edition describing the
differences between “brands” and a “commodity.”
Brands last years and even decades. Commodities come and go, and compete on pricing.
Brands are exciting and can demand prices, up to and beyond, ten times more than commodities. Commodities have no personality and are just interested in the things they sell.
Lions Pride Leadership (GIF Files)


Staten Island Rising – MISSION (copywriting)

SPECIAL WEBINAR hosted by LionsPrideInstitute.com

![Neurochemical [ post COVID ] Breuk Iversen](https://si-nyc.com/wp-content/uploads/2020/06/2e47bc52-c216-4534-b90a-43e5471c034a.png)




![ADVERTISING [ post COVID ] - SI-nyc Team](https://si-nyc.com/wp-content/uploads/2020/06/c86849ec-0172-48e1-b31a-8a2c4e48b1c5.png)

EMPIRE OUTLETS
Their Ads:

The Truth is that WASN’T where New York was going.
Here are more truthful Ads
(we suggested) to Empire Outlets.
More compelling signage for Empire Outlets
CULTURAL INCLUSION
for Empire Outlets




New Ads (suggested)
for Northwell Health (Staten Island)
BEFORE



