SI-nyc Team

WHY Si-nyc?

To promote the businesses and the culture
of Staten Island into a single, unifying force
greater than that of Brooklyn.

SI-nyc Partial Client List v4



SI-nyc Digital Agency Definition



2 SEE U.


Let’s get REAL for a moment. is a little Team with some big ideas for Staten Island. We create a new campaign for your business where Instead of you looking for clients, clients come looking for you. That’s just what we do. 

SI-nyc Team: 

Colin Pearce (01) SI-nyc

Colin A.R. Pearce

(Chief Financial Officer)

Colin A.R. Pearce has a Bachelor’s Degree in Philosophy from City College of New York, and a Juris Doctor from New York Law School, and is about to graduate with a Legum Magister in Taxation from New York Law School. He has over 17 years of experience in production management and technology and has helped to start numerous ventures and non-profits, including several performing arts companies. He is a photographer and classical music recordist, with interests in Idealist Aesthetics, Cultural History, and Parapsychology.

Lara Kisielewska SI-nyc

Lara Kisielewska

(Chief Creative Officer)

Lara Kisielewska has lead creative teams for 27 years, working on branding, print, and digital design for a wide array of companies including Tribune Media, Nickelodeon, and American Express. Lara holds a B.S. in Graphic Communications Management and Technology from New York University and has been an active member of the Graphic Artists Guild since 1992. She has been on the Guild’s National Board since 1998 and is currently National President.



Michael Asirvadem SI-nyc

Michael Asirvadem

(Director of Event Planning)

Michael Asirvadem has conceived, designed, and produced events in Sri Lanka and in multiple US cities for more than 20 years. Michael has organized and executed everything from multi-day corporate conferences, to live stage shows, to product launches for national brands, to celebrity beach parties for several thousand people. His specialty is product promotions that center on building brand image and awareness. Michael got his start in radio and then as a TV celebrity in Sri Lanka, where he was a prime time radio personality for the most popular station in the country and hosted a TV series about live music.

Michael connects to Tompkinsville in SI-nyc, which has one of the largest Sri Lankan communities outside of Sri Lanka, in the US.




Julien McRoberts SI-nyc

Julien McRoberts

(Executive Director of Visual Production)

Today, after 12 years in business, Julien is a sought after photographer and storyteller who has worked with such notable clients as Jeff Bezos, The Georgia O’Keeffe MuseumUSA Today Magazine, Mastercard, Calvin Klein Home and more.  She focuses on the authentic story that is being told through the picture and her unique use of light.

Her photography allows the client to feel connected and embody their brand.
Julien was recently listed as:

The 10 Best Lifestyle Photographers in New York City

See Here: photographers nyc


Breuk Iversen, Branding Brooklyn

Breuk Iversen

(Executive Brand Strategist)

Breuk Iversen was responsible for promoting Williamsburg | Brooklyn in 2000 – 2006. Breuk published and distributed 548,000 copies of 11211 Magazine in that time, redirecting national and international tourism to Brooklyn. He is the former, unofficial  “Mayor of Williamsburg,” nicknamed that by the contributors and business owners there. Prior to that, he helped launch Kate Spade and reinvigorate the Kenneth Cole fashion brand, has worked for REVLON and Polo Ralph Lauren.

Today he is the Brand Architect for Fashion Week BrooklynBreuk is a veteran AdMan, designer, and writer utilizing highly-effective techniques steeped in neuroscience and phenomenology for advertising and branding, and increasing revenue for clients. He is also considered one of the 120+ most prolific graphic designers of all time.” 

Mr. Iversen is an entrepreneur since 1994. 




Agency Reel




🤒 : Breuk IVersen
🤖 : (718) 578-6613
😍 : 



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