The Unexpected Borough: people, places, and things
Staten Island Advertising
BRANDING vs COMMODITY (MMXX) is a 30 page edition describing the differences between “brands” and a “commodity.”
Brands last years and even decades. Commodities come and go, and compete on pricing.
Brands are exciting and can demand prices, up to and beyond, ten times more than commodities. Commodities have no personality and are just interested in the things they sell.